Trusted Consultants in Luxury Retail
Improving Your Business Through Your People
The Shanker Inc. Relationship FIRST TM Method is founded on the premise that relationships are the new currency for staying relevant in the digital era.
Our behavioral approach, combining neurosciences and emotional intelligence, sets us apart. We provide sales teams the knowledge and skills to outperform the competition and exponentially improve volume and profit. Clients see immediate results following the program.
Facing Today’s Challenges
Social media and e-commerce have forever changed today’s luxury client. The power is now with customers who no longer think they need sales advisors in the same way. Friends and digital influencers have replaced sales advisors as their go-to inspiration. Luxury retailers risk becoming less relevant and ultimately losing revenue.
Reskill to Reinvent
The old way of selling is not just outdated, it’s actively damaging brands. In response to the continually evolving luxury retail customer, we identified a solution to close the relationship gap between clients and their sales advisors. It’s time to reimagine sales advisors’ ability to create desire for your brand.
Who We Are
Consulting experts developing global luxury retailers and wholesalers:
- Sales Teams
- Retail Management
Our bespoke solutions:
- In-person and virtual training
- Executive coaching and sales coaching
- Job benchmarking
- Keynote talks
Global reach through our network of HR, L&D and Sales Training affiliates.
What We Can Do For You
|32% Sales Growth
|7% Gross Margin Increase
|91% Manager Improvement
What The NY Times Says:
“Shanker has made a career out of researching the disconnect between customers and sales professionals and coming up with unique, individual solutions for enhancing the customer experience. This is imperative because this gap damages not only sales but also the company’s brand”.
About Martin Shanker
Martin’s developed the Relationship FIRST TM Method as a solution to the challenges luxury retailers face staying relevant in the digital era. His behavioral approach applies neurosciences and emotional intelligence that helps sales teams transform relationships and re-establish relevancy. Martin’s trademark has become a purpose-driven venture to unlock the potential in advisors and managers while enabling brands to outperform their competition.
Born into an apparel manufacturing family in New York City, Martin graduated with a business degree from the University of Miami before joining Macy’s East Executive Training Program. At Macy’s, Martin rose to Vice President for Accessories and Shoes, and served as President of the Wholesale Handbag Division of Sarne Corporation.
Martin’s continuous study into how today’s high-net-worth clients think and make decisions reveals why some associates and organizations succeed and others do not. These crucial insights prompted him to found Shanker Inc. in 1992 with the mission of helping leading global brands grow their business through their people.
The current gap between the way sales professionals treat customers and how customers actually prefer to be treated led The New York Times to acknowledge Martin’s unique insights on this topic and credits him as a “behaviorist”.
Martin is a frequent keynote speaker at conferences such as Luxury Daily and a lecturer at both FIT and Parsons in New York City. Martin is also a board member of the Aspen Brain Institute.
About the Team
What Sets Us Apart
“We Measure Our Success by the Success of Our Clients.”
Think @ Shanker Inc.
Always seeking what clients need before they realize it, Shanker Inc. stays on the forefront of social and scientific advances that affect the luxury industry. Access our luxury retail thought leadership articles here.
360 Human Approach
Humans are an interconnected system of mental, physical, emotional, and social needs. To tap into the vast well of human potential our programs integrate principles that address each need in a unique way.
Our programs incorporate a global understanding of how today’s high net-worth international client shops, makes decisions and chooses their advisors. Each training is customizable across different languages and cultures.
- Holistic, strengths-based
- Personal accountability
- Experience and research
- Sustainable results
- International standard
- Relationship FIRST TM
- Long-term success partner
- Bespoke, personalized
- Quality in every detail
- Emotional connection
Shanker Inc. has the capabilities to deliver our consulting services and learning programs across 29 countries and 11 languages.
Companies doing business internationally recognize that delivering a consistent brand of customer service across global markets is critical to their success. Such companies look for international partners that have the capability to design and deliver training and consulting services in multiple cultures.
Shanker Inc. answers this call to action. For more than 20 years, our clients have looked to us to establish an international standard of behavior for their sales and management teams that achieve distinctive global brands of service and leadership.