In the several years since we first published our article about the gap between customers and retailers, the world has seen a global pandemic, supply…
Read MoreIt’s unquestionable that luxury brands have executed brilliantly in creating customer demand for their products and services – perhaps more than we thought was possible…
Read MoreAsk employers if sales advisor turnover negatively affects their business, and a majority say YES! Ask luxury retailers, and the number climbs toward 100 percent.…
Read MoreCustomer demand in the luxury sector is so robust that many sales advisors are selling transactionally and not applying core add-on skills. Do your sales…
Read MoreIn our Relationship FIRST™ management programs, we work with store managers from around the world. While the position has always been challenging, we have recently…
Read MoreFor the first time in history, there are five generations of luxury customers and four generations of sales advisors. Age diversity to this extent has never…
Read MoreAs luxury brands get bigger, they risk becoming impersonal, today’s luxury customers want and need humanization and personalization more than ever. The following is a…
Read MoreCustomers are changing faster than retailers are adapting. More than ever, brands are competing for the same client. One thing is crystal clear: establish a…
Read MoreIf Clienteling is critically important to the success of a luxury brand and to the success of the sales professional—then why have sales professionals been…
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