How to Stop the Churn of Chinese Retail Sales Staff

How to Stop the Churn of Chinese Retail Sales Staff

Ask employers in China if sales associate turnover negatively affects their business, and 88.6 percent say yes. Ask luxury retailers, and the number climbs toward 100 percent. Retention of high-performing sales associates is high-end brick-and-mortar’s biggest...
How to Turn Luxury Sales Associates Into Influencers

How to Turn Luxury Sales Associates Into Influencers

Know how it feels to have been somebody’s #1 and find yourself sliding out of sight, out of mind? If not, just ask a luxury retail sales associate. The #1 influencer in customers’ decisions used to be the knowledgeable, assured sales associate. Suddenly, the sales...
Will Retailers Finally Catch Up to Customers?

Will Retailers Finally Catch Up to Customers?

In my work with retailers, I’ve seen a radical shift in the power dynamic between customer and sales associate over the last decade. In short, customers have it; sales associates don’t. Customers hold their own velvet rope, choosing to admit (or reject) sales...